On a trip to Amsterdam, I stopped by the Heineken Experience.
My biggest takeaway from the visit was how well Heineken's creative team had cultivated their brand identity. It was big, it was bold, and distinctive.
It really made me want to develop my own beer identity. But I had no brewery that I could develop. So, I made up my own.
I named it after my cat, Gato. Then I incorporated every beer design I ever liked into this fictional brand.
I may have gotten carried away with the cat puns. Sorry.