Six weeks prior to the NFL Kickoff for the 2016 season, the decision was made to completely replace the previous scoreboard graphics package with something new. It also had to be done in-house. Specifically, by one person: Myself.
As the Denver Broncos won Super Bowl 50 on the strength of their defense, I made it a point to reflect that same relentless defensive mentality on the design of the scoreboard rebrand. This meant a lot of fire, metal, shaking cameras, with a dash of futurism to create a juxtaposition of aggression and color.
At the end of the day, this included new Team Matchups, Scoring Animations, Sponsored replay wipes, Backgrounds, Logo rockers, Crowd prompts, and a multitude of other deliverables for different sizes and screens.